Product: cacao powder
Assortment: 2 SKU – HOLLAND 20–22 %, with reduced amount of fats 10–12 %
Packaging type: DOY pack (material in bolts)
Packaging size: 125 mm (width) x 185 mm (height) x 50 mm (base)
Printing type: rotography
Manufacturing country: Hungary
Task: Premium class product must have a different packaging that will stand out on the shelve; the design includes warm tone gamma and partial varnish cover.
Target audience: above 25 years of age with upper-average and high income.